Paul Rice
Co-founder
Paul is a co-founder of Arkivana. He writes about merchandising: what category-level search data reveals, patterns from large client catalogs, and why the reporting merchandising teams get today doesn't answer the questions they actually have.
Posts
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October 26, 2026
Why you can't compare this Black Friday to two years ago
Search Console shows sixteen months, so Black Friday 2024 is already gone. What you can still compare this year, and which figures you can trust.