https://arkivana.com/blog/ Notes from building Arkivana: the search performance archive, and what search data reveals to a merchandising team. en-us https://arkivana.com/blog/compare-black-friday-two-years-ago/ https://arkivana.com/blog/compare-black-friday-two-years-ago/ Mon, 26 Oct 2026 00:00:00 GMT Search Console shows sixteen months, so Black Friday 2024 is already gone. What you can still compare this year, and which figures you can trust. Paul Rice